** The following is excerpted from the book, The Perfect Motorcycle: How to Choose, Find and Buy the Perfect New or Used Bike. The information provided here will give you a framework to guide your motorcycle purchases. Space limitations preclude an in-depth discussion of the subject. You can find out about the book at www.theperfectmotorcycle.com. There are also 18 checklists and worksheets available for download at www.theperfectmotorcycle.com/download-worksheets-and-che.html that you can use to supplement the information in the book.
Generally, when we decide what clothes to buy and wear, we choose particular clothes to feel comfortable in public settings, and to look a certain way to portray a certain image to others. We usually chose based on this evaluation hierarchy, from most to least important: