Archive for Generate

How To Generate Better Ideas

Article by Michael Merrick Crooks

I walked into the office of my Chiropractor/Acupuncturist and signed in. There on the desk were three pens. One looked like a syringe, another was a crooked pen and the third looked like a bone.

“What are these,” I asked, knowing full well they were pens.

“They’re pens,” the doctor replied. ” I’m trying to decide which one to promote my practice with. What do you think?

It took me a minute to respond. I was dismayed that someone was trying to sell him such clich ideas. Who ever this someone was, had little understanding of the good doctor or his practice. I was also a little irritated that he hadn’t called me in the first place.

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