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We all know that after quite a few years of exuberance, our V-Twin after-market industry has slowed down and that at the same time, coincidence or not, Asia produced motorcycle parts have invaded our showrooms and found their place on our American motorcycles. In reaction to this invasion, Team America is the theme of a collective ad campaign regrouping major American manufacturers and running now in motorcycle magazines. It aims at convincing bikers to only purchase American Made Products.
If I agree with any endeavor supporting the economy of my country, I think that this campaign doesn’t address clearly enough a couple of essential points. First, let me ask you. What are the 2 main reasons why, as a biker, you buy an American motorcycle part? Probably because it is of superior quality, of its beautiful design and because deep inside it makes you feel good to own the genuine part (by the same token rewarding financially the original inventor/designer/manufacturer). In the copy of the Team America ads I didn’t see anywhere any justification given to buy American. Why? This campaign is signed by a group of the best American companies of our industry. So, why don’t they promote their creativity, their engineering as the main justifications of buying their products?